Learn To Lead
Polishing Your Leadership Skills Can Pump Up Your Business
By Don Sadler, featuring Andy Christiansen Featured October, 5, 2011
As a self-employed professional, do you think of yourself as a “leader”? This is an important question that many self-employed individuals may not have thought about before.
This is especially true of those running a solo operation, who may not think that leadership is as important for them as it is for the owner of a more traditional business with employees. However, any entrepreneur who owns a business, whether it has one employee or 100, is usually seen as a leader by others in the community, as well as by peers in professional organizations (like industry and trade associations) and by those with whom he or she does business.
If you do have employees, wearing the leader tag may feel a little bit more comfortable, although leadership may not be one of your natural strengths. In either case, improving your leadership skills is one of the most important things you can do to not only grow your business, but to help your employees grow and reach their full potential as well.
Management vs. Leadership
One of the biggest mistakes many entrepreneurs make is confusing management with leadership, notes Andy Christiansen, the president of High Capacity Leadership Training in Alpharetta, Ga., and the author of “The 40:40 Principle” (WestBow Press, 2010).
“Management is more about overseeing the accomplishment of tasks—it doesn’t go much beyond the day to day,” says Christiansen. “Leadership is much bigger than that: It’s about taking people somewhere by inspiring and motivating them. If all you’re doing is managing, you’re not really leading.”
Christiansen believes that the single most important leadership trait for any entrepreneur is vision. “You can’t lead without vision,” he says. “However, some owners and entrepreneurs are really just task-oriented managers. This is fine, to a degree, because a big part of leading is making sure things get done. But business owners need to cast the company’s strategic vision and then share this with all of their employees and stakeholders.”
If others are able to see how their jobs fit into the big picture, they are more likely to be excited and inspired—“and this should be the No. 1 priority of a leader,” Christiansen adds. “The vast majority of people either don’t give themselves the opportunity to create a vision, or their vision is so vague that it’s not worth pursuing.”
When it comes to vision, Christiansen encourages entrepreneurs to just do it. “Take five minutes to think about what you want your business, your family, or whatever to look like in a year, five years or ten years, and write this down. That’s your vision.” He says to follow the acronym SEE and make sure your vision is:
- Simple—State it in 20 words or less.
- Extraordinary—Don’t be afraid to think and dream big.
- Energizing—Your vision should accelerate your heartbeat and get you excited.
High Level Leadership
Robert Turknett, who holds a doctorate in education, and his wife Carolyn Turknett, are the principles of Turknett Leadership Group in Atlanta, Ga., and the authors of “Decent People, Decent Company” (Intercultural Press, 2004). They have conducted extensive research into what makes business owners and executives effective leaders. Based on their research, they have created an approach that helps entrepreneurs better understand their leadership strengths and weaknesses.
The Turknetts identify four different levels of leadership. “The higher the level, the better the entrepreneur is at engaging in behaviors that produce sustainable solutions and positive business results,” explains Robert Turknett.
Level 2: This individual operates primarily out of self-interest and uses others as tools to pursue his or her own goals. The leadership philosophy is, “Play by my rules and I’ll get you what you want.”
Level 3: This individual is very sensitive about how he or she is viewed by others, thereby avoiding conflict whenever possible. The leadership philosophy is, “If I show others consideration and respect, they will follow me anywhere.”
Level 4: This level describes a typical manager: someone who is primarily concerned with making sure subordinates achieve well-defined goals and follow proper procedures. The leadership philosophy is, “My main responsibility is to clearly articulate standards, goals and expectations.”
Level 5: An individual at the highest level of leadership learns from experience, has strong values and self-identity, and is willing to self-evaluate. The leadership philosophy is, “I must be willing to risk my position of authority (‘I’m in charge’) in the interest of deepening my substantive authority (‘I’m leading a successful team’).
“Many people, even successful entrepreneurs and executives, get stuck at Level 3,” says Carolyn Turknett. “You might be able to make money as a self-employed person or business owner at this level, but you won’t be as productive or effective as a leader if you don’t move up the leadership ladder.”
Improve Your Leadership Skills
Here are five tips from the Turknetts and Christiansen to help owners improve their leadership skills:
- Identify your leadership strengths and weaknesses. Work to improve your weak areas.
- Practice integrity—don’t just preach it. Integrity must start at the top of any organization and flow down, says Christiansen. “People are looking for consistency between what leaders say and what they do. If you cut corners or wander into gray areas ethics-wise while stressing the importance of integrity to others, your words won’t carry much weight.”
- Take accountability seriously. Many owners set goals but they don’t hold themselves accountable to someone else for actually achieving them, says Carolyn Turknett. She encourages leaders to write down the most important things they want to accomplish and then share this with a peer who will hold them accountable for results. “It sounds simple, but very few people actually do this.”
- Find a leadership role model. “Spend time around visionary leaders you admire and consider mentors, or hire a leadership coach who can help draw out the leader within you,” Christiansen says. He also says that it’s important to find mentors on both sides of age 40, especially for entrepreneurs who want to become better leaders. “Wisdom travels both ways—entrepreneurs especially need to seek input and feedback from people of all ages, because the business world is changing so fast.”
- Be open to receiving leadership feedback from others. This can be a formal leadership assessment or informal feedback from other leaders you respect. Christiansen recommends forming a personal board of directors that can give you objective, no-holds-barred feedback and advice on your leadership style, strengths and weaknesses.
Leadership 2.0
Andy Christiansen, the president of High Capacity Leadership Training, distinguishes between two distinct types of leadership:
Leadership 1.0 worked well in the Manufacturing Age, but has become outdated in the current Creative Age. It focuses primary on getting results via quotas, etc., but has little regard for the development of employees. “It offers limited potential and results in fast burn-out,” says Christiansen.
Leadership 2.0 is better suited to today’s Creative Age employee. It focuses primarily on training and developing people. “Intentionally trained people offer unlimited potential—and produce powerful results and profits,” says Christiansen.
Supervision and Leadership
If you have employees, improving your supervisory skills is a key part of strong leadership. Here are a few tips for becoming a better boss:
- Practice consistency. Do your behavior and moods swing wildly? If so, employees will be less likely to communicate openly and honestly with you simply out of fear of how you may respond. People follow and respect leaders with consistent actions and words.
- Offer praise generously and criticism constructively. Try to catch your employees doing something right and then praise them publicly for it. Use the 7:1 rule: Give seven pieces of positive feedback or praise for every one piece of negative. When you must correct or criticize, do so constructively by offering suggestions for improvement.
- Trust and delegate. Assuming they’ve earned it, show your employees you trust them by giving them more responsibility and decision-making authority. If this is new for you and your employees, start out slow and increase their responsibility over time. Delegation is hard for many owners who feel like they need to do everything, but it’s critical to strengthening leadership and helping employees grow.
- Work on your communication skills. Great leaders are almost always great communicators—this includes speaking and listening. Keep communication simple and straightforward—for example, avoid using jargon and confusing double-speak—and give employees your careful attention. They can usually see right past half-hearted and distracted listening.
- Set the right example. Chances are, your employees are watching what you do much more closely than they’re listening to what you say. Leadership means setting the right example in every area of your business: honesty, integrity, work ethic, and how others (both customers and coworkers) are treated.
- Be accessible. Do you really have an “open-door policy”? Or do you tend to hole up in your office and send the not-so-subtle message that you’re too busy to be bothered? Be sure to spend time every day practicing the fine art of Managing By Walking Around.
“I really believe great leaders are made, not born,” says Christiansen. “Any business owner or self-employed individual can become a better leader by putting proven leadership techniques into practice.”
Don Sadler is a freelance writer who is working with mentors and role models he respects to improve his leadership skills. Reach him at don@donsadlerwriter.com.
The Leadership Character ModelTM
Robert Turknett, Ed.D, and his wife Carolyn Turknett, MA, the principles of Turknett Leadership Group, have created a Leadership Character Model that is based on a foundation of Integrity. There are two sides to the model, each of which includes four leadership characteristics:
Respect Responsibility
Empathy Self Confidence
Doesn’t Assign Blame Accountability
Emotional Mastery Focuses on the Whole
Humility Courage